We’re very excited for the Social Recruiting Strategies Conference (#SRSC), taking place July 21- 23, 2015, in Boston. The SnapHop team will be there both as a sponsor, and as attendees. As I looked over the agenda this weekend, a few sessions jumped out at me as those that I must attend.
This session will be presented by Amtrak’s Employer Branding and Digital Marketing Manager, Kerry Noone, and we’ll get to hear how Amtrak’s talent acquisition team partnered with the Amtrak corporate communications and marketing teams to create the organization’s first ever employer brand strategy. We’ll also learn how they incorporated talent acquisition into their social media activities.
I’m interested in this because standard career portals often support branding, but only in the case of having a logo on the page. Companies miss a huge opportunity to share relevant content with candidates who are searching a career portal for current job openings. How about some “what it’s like to work here” videos? Or employee quotes or quick facts about the department for which the candidates are applying? There’s almost a green-field opportunity to change the content in career portals from basic applicant submissions to providing a robust snapshot of the company.
At 3:45pm on Tuesday, we’ll get to hear from Shally Steckerl, the president of The Sourcing Institute, about how traditional job posting formats are not suitable for today’s online world. He’ll talk to us about how recruiters can stand out in the crowded social media channels such as Facebook, Twitter and LinkedIn.
These skills are extremely valuable in today’s shifting landscape of the job market. As the U.S. economy emerges out of the recent downturn, there will be more and more competition for excellent candidates—not what we’ve seen in the past, with plenty of candidates chasing fewer job opportunities. Talent recruitment managers looking for specific skills or age ranges will have to work harder to reach them where they live—and entice them in ways that make sense. Hence, it’s very important for those in talent acquisition to have an understanding of how to use social media for recruiting.
Nicky Gibson, director of talent acquisition for Zoës Kitchen, will show a roadmap for how talent acquisition professionals can partner with corporate marketing to develop a strategy that aligns with the employer’s brand.
More and more companies will need to have a recruitment marketing strategy in order to attract the candidates they want, and those who will be a good culture fit. Savvy talent recruitment professionals and the companies they represent are changing their mindsets from simply looking to fill open positions to making recruitment of the right candidates a strategic asset. Having a recruitment marketing strategy is a vital first step in this process.
Are you attending #SRSC this week? Stop by our sponsor table to chat. If you’re not attending, follow us at @GoSnapHop and the conversation at #SRSC.