TechCrunch recently reported that the mobile analytics provider Flurry has found that users of Android and iOS are now giving equal time to Social Networking and Gaming on mobile. In the past, gaming had consistently taken up the lead in time spent on mobile devices. Additional data support the notion that social marketing is becoming a central tactic for small businesses. Why is the shift toward social so important to the small business owner, and to marketers in particular?
The end of Gaming’s 40-month reign over Social Networking in mobile clearly shows the importance of social for building and strengthening your brand. In past discussions I’ve had with owners of small businesses, some were aware that a social media presence would be useful, but didn’t take action, and others hadn’t even considered the need for a social presence. While it’s true that your business won’t die simply because you never set up a Facebook page, business owners missing out if they don’t. Given the growing amount of time we spend on our smartphones, and social networking in particular, owners are basically leaving money on the table by not socializing.
People trust the tastes and opinions of their friends and family (ribbing aside), and can find these tastes easily using social media. Trust networks form the basis of Community Management. The best review a business can receive is the glowing post someone shared on their Facebook Timeline or hashtagged on Twitter. These posts are important because they’re written from the heart and don’t read like your basic sales pitch. In fact, if you were to pay someone to post a sales pitch on their page, their friends will likely begin ignoring them. I know I would.
In Social Media campaigning, there should be 3 goals:
- 1. Engagement with your customers so that they feel like they are a part of the experience.
- 2. Engagement between customers to form a community around your brand.
- 3. Engagement between your customers and their own circle of friends, which promotes the expansion of your brand.
The growth of Social Media use on smartphones makes this the perfect time to begin actively planning campaigns using a Community Management strategy. It’s affordable, high-impact, and can easily be set up and managed via the SnapHop platform. Try it today!
Image by “koreshky” via Wikipedia.