Nearly half of tablet owners made a purchase on their tablet device in September, demonstrating the purchasing power of the tablet.
[chart width=”590″ height=”230″ type=”pie” title=”Tablet Purchases” data=”48,52.295″ label=”Purchasers|Nonpurchasers” colors=”FF9900,E40B0B” legend=”48%50|52%50″]
In addition to making purchases, tablet users engage in other activities on their devices, most notably reading and comparing product information and reviews.
This data evidences a need for tablet-enabled snaps that provide product information and highlight customer reviews. Test different products and promotions to determine what works the best, and focus on tablet-specific content such as books and movies. By quickly and easily creating diverse SnapHop campaigns for tablets, you can establish ongoing purchase commitments from tablet users–a growing, forward-thinking target market.