Think of a memorable first impression. You likely remember both the exceptionally good and the exceptionally bad ones. Maybe you are thinking of your parents, a teacher, an idea, a conversation, a company or a product that made a strong impression on you and fulfilled a promise. Career portals can be viewed in a similar light because they are essentially your candidates’ first impression to your company. So make it count!
A user-friendly career portal that communicates directly to candidates goes along way in this regard. For starters, put yourself in the shoes of the candidate when making decisions like should I apply to this company over my mobile phone. Reassess your site and process from the candidate’s perspective by asking the following questions:
- What is my first impression?
- Is this site really targeted to me?
- Would I trust this site with personal information?
- Does the portal make it as easy as possible to find and apply for a job?
- Is the site trying to help guide me?
- Can I apply from any device of my choosing?
- Do I have enough information to feel confident about applying?
- Do I know what happens after I submit my application?
More than 50% of job seekers expect clear communication from employers while only 25% report receiving it. So remember that your career portal should be as clear and transparent as possible.
Like meeting someone for the first time, you’ll want to put your company’s best foot forward from the beginning. A good first impression will be a lasting one that sets the stage for the future interactions, so get this first touch point right. Make that initial experience convenient and you will gain a satisfied applicant.