Insights into Modern Recruiting

Can You Bundle Experiences?
Thursday, July 26th, 2012 | Comments | Latest Posts

Hobo with bundleBundling up isn’t just something to do in the winter. It’s the best way to experience content–the new RSS reader, perhaps. Facebook and Twitter are popular in part because they bring together huge numbers of your awesome, engaged contacts to share the best links (or, realistically, the LOLcattiest links) with you every day–a genius curated content list, personalized just for you. Apps like Flipboard and Pulse work in similar ways, bundling multiple content sources for your easy, image-heavy (sorry, RSS readers) enjoyment.

Several startups have been breaking into the content bundling space, including the aforementioned Flipboard and Pulse, as well as Humble Bundle, which bundles video game and music packages, and Next Issue, which bundles magazine subscriptions. The concept of the content bundle is clearly taking off. But what about experience bundling?

Imagine if, when signing up for a conference in a particular location, you could also instantly get alerts about awesome events and activities in that city, and add those experiences on to your conference registration. Maybe you’re going to TechCrunch Disrupt in San Francisco this year, and you really enjoy adventure racing. Wouldn’t it be good to know that Urban Dare is going on that weekend as well? Or say you’re attending InnoTech Austin in November, and are also nuts about music. You might think you’re out of luck because it’s not March (the month of SXSW), but’d be a bummer to miss the very awesome Fun Fun Fun Fest the weekend before the conference (I mean, Run DMC –c’mon!).

Even if you couldn’t get these bundles through your conference or travel provider, why not through your friends? If a speaker or colleague at the conference plans to run the Urban Dash or stop by a certain restaurant for a special tasting menu, that would be a way better opportunity to interact than at the busy, overcrowded event itself. It may seem stalkerish, but if others make their plans visible to you, it may not hurt to ask if you can join in.

You get the idea. We bundle content, why not experiences? How many times have you made it all the way to a distant destination, only to find out on the plane ride back that you missed seeing your favorite band at a legendary venue, or somehow didn’t know that you walked past the world’s best sushi restaurant in the subway station? Or maybe you were at a huge industry event, but somehow had no clue that a favorite former coworker was sitting three rows over–and would have loved to have dinner?

Doesn’t that type of knowledge take just a little bit of the sheen off of a travel experience, no matter how awesome it was? Experience bundling may just be the next step to conferences–or travel in general. So what would you bundle with your conference experience?

Image found on FCanCan

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